1xBet white label sportsbook kickstarts Melbet growth

1xBet is ready to meet the problem of producing “modern, in-demand, simple and high-capacity betting products” for white label companions such as Melbet.com.

The sports gambling company has go about obtaining more licences to raise the quantity of countries it can operate in, through both its B2C product and new B2B partnerships.

Evgeniy Kiriushin, Head of Business Development for 1xBet, said: “Last year, because we received so many requests for B2B based partnerships, we made the decision to make several white labels.

“The knowledge ended up being quite successful, which stimulated the new B2B path for our company. Melbet.com has shown active development since operating the new platform.”

1xBet, whose main functional activity is licensed by the government bodies in Curacao, feels it can cope with the needs of multiple partners, having set up support services to run 24/7 with offices in Lithuania, Latvia, Belarus, Moldova, Hong Kong, Philippines, Colombia, Spain, Cyprus, Ukraine, spanning a number of different time zones.

Kiriushin continuing: “We have already built up significant experience in operating our B2C platform in different countries across several continents. This implies we understand exactly what our players need.

“Obviously, global design changes extends enough time, but we are committed to producing modern, in-demand, simple and high-capacity betting products. We make an effort to make our product as clear and simple for everyone as possible, while implementing almost all design suggestions from our B2B companions.

Andrea Pirlo joins 1xBet as brand ambassador

Andrea Pirlo, one of the most revered players in recent soccer history, has became a member of 1xWager as a brandname ambassador in a deal that will run for the whole of 2018.

Pirlo, who’ll feature in 1xBet advertising campaigns and be a part of marketing events, made this announcement on his Facebook web page: “I’m happy to announce my ambassador collaboration with 1xBET company. We’ve many good occasions ahead!”

Meanwhile, a declaration from the 1xWager press service read: “We’ve put a lot of thought into choosing our ambassador. As a constantly growing brand, we needed a distinctive personality for this role.

“Andrea Pirlo ticks all the boxes. We’ve a lot in common; Pirlo has always respected his opponents, adopted the principles of reasonable play and was ample with his assists. Likewise, at 1xWager we value our customers and partners and we respect our competitors.

“Andrea Pirlo is a star and we are honoured to utilize him. He will help indulge our target audience all 1xbet bonus şartları around the globe. Joining pushes with one of the world’s biggest football stars is the first in a number of ambitious projects planned by 1xWager for 2018.”

Before retiring by the end of the 2017 MLS season, Pirlo appreciated a decorated career in football, earning six Serie A game titles, two Coppa Italia’s, two Champions Little league’s and the FIFA World Glass in 2006, where he won more ‘man of the match’ honours than any other player.

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