1xWager requires two stand approach to successful ICE exhibition

1xBet showcased its B2B product for the very first time finally month’s Glaciers exhibition, before introducing its one-year old affiliate marketer program to marketplaces across Asia, Africa, Europe, and Latin America.

Having hosted two stands at Snow (6-8 February), one for B2C and one for B2B, the Western european operator said the outcome of the exhibition acquired “exceeded all expectations”.

The 1xWager press service said: “How does 1xWager stand out from the other exhibitors? 1xBet is mostly of the companies that are successful on the B2C market, and it now has a high-quality product to provide affiliates of the business. We are able to say with confidence that customers will get exactly what they want.

“The outcome of the exhibition exceeded all our expectations: there is a lot appealing in our product and useful contacts were made. This network was beneficial not only for 1xWager, also for other exhibitors and visitors.”

On the other hand, 1xBet backed up its ICE presence by exhibiting at the London Affiliate Conference (LAC). Specialists from the company met with current affiliates to go over fresh ideas and new proposals to improve the quality of products and services within its Affiliate Program.

The statement continuing: “This year, affiliates from all over the world visited our stand. During the exhibition, we fulfilled with our established companions and made home based business contacts with site visitors and other exhibitors. We hope that these exchanges will develop into long-term mutually beneficial associations.

“Over a short time, we’ve introduced ourselves and our Affiliate Program to markets across the globe. A lot of successful work has been done to appeal to traffic from Asia, Africa, European countries, and Latin America. Furthermore, we are actively submitting applications and steadily getting licenses to operate in various countries.”

With only a few days to go before start of ICE London (6-8 February), the sponsors of London Baby have embraced the growing ‘buzz’ throughout the world’s biggest gaming exhibition.

Once again, SBC has joined causes with iGaming Business to sponsor #londonbaby2018, the biggest network party on the first nights the exhibition (6 Feb), held at the stunning Café de Paris.

While blockchain technology and the opening of the united states gambling market are anticipated to garner significant attention at Glaciers and networking celebrations across the week, OPTIMA CEO Jacob Lopez highlighted machine learning as another key topic appealing.

This was after every of the sponsors of London Baby was asked to predict what the industry ‘buzzword’ or ‘buzzwords’ would be for this year’s event.

Alex Inglot, Director of Marketing communications for Sportradar, said: “This year, a lot of attendees and many debates will focus around what may or may not happen in america this year in relation to sports betting.

“The Supreme Court’s decision could have seismic implications for the industry and it will impact sports leagues, regulators, state authorities, existing US casinos and providers, international operators, suppliers and undoubtedly the US general public.

“It is extremely difficult to predict what the final verdict will be, but many at ICE will already be situation planning and seeking to get a read from others visiting the ExCeL this February.”

Valentyn Kyrylenko, VP of Business Development for BetInvest, said: “Individualized engagement and implementation of data-driven customer value management will be a trending topic at ICE 2018. At BetInvest, we realised that no matter how good the algorithms are, computers still require the instructions for whatever they are doing.

“The leaders in igaming, and especially sports activities betting, will never be the companies with the most innovative technology (however controversial it may sound to the reader) but those companies, which through the years of operation, managed to collect large amounts of data.

“As my colleague and good friend Nik Rudenko (CMO of FavBet) likes to say, ‘Traffic is the King’. But my place, which is at the intersection of trying to find the best new opportunities and ensuring they pass the smell test taught me, is that the biggest opportunities lie in the hands of those companies who become data centric in their customer approach.

“The firms which keep data and can make their machines analyse data and know what to do, predicated on the content of the data and its range without specific instruction, can be as unreachable to the rivals as eBay to the new WordPress start-up.

“The companies holding big data can still generate correct customer behavior despite having the uncertain parts of data due to its cumulative nature. In my view, the near future ‘Amazons’ of sports betting will be a different variety of companies. Such companies are still seated in the duck blind unaware that one move can transform the position quo.”

Thomas Nielsen, Head of Game Licensing at Magnet Gaming, said: “Blockchain is a buzzword with backbone, and having exploded onto the scene so quickly, it has recently asserted its game-changing advantages to such an level that longevity is undeniable.

“Much like all buzzwords, interest within the public area will inevitably wain but within business and especially in our industry, blockchain is gathering momentum all the time.

“It is providing transparency, accountability and decentralisation in a manner that many are calling revolutionary and, unlike many buzzwords which have come and casino online legal portugal gone, blockchain gets the potential to essentially anchor itself.

“It could do so much more than just record monetary transactions – we’ve witnessed the inceptions of corporate alliances, start-ups and initiatives all off the trunk of blockchain, and it evidently has the capacity to transform just how many industries operate.”

Adriaan Brink, Creator and CEO of BetterBetting, said: “Crypto. The world of digital currency is causing disruption across many industries, including betting. It has been impossible to ignore to buzz around Bitcoin and Ethereum and the rise of new cryptocurrencies.

“The idea of a making a safe and robust decentralised peer-to peer system optimised by use of blockchain technology is revolutionary. BetterBetting is offering just that, providing an innovative, decentralised sports wagering system, facilitated through use of the BETR token.

“Removing friction, while providing transparency and fairness for a wager between two occasions who have no relationship with one another, will change the way betting works for everyone.”

Evgeniy Kiriushin, Mind of Business Development for 1xBet, said: “1xWager always goes into step with the rapidly changing world. We consider the buzzwords for the former, and the next calendar year, are ‘higher, faster, and more powerful’.

“We are residing in a dynamic and high-tech world; information is ubiquitous, and you could place a wager, make a payment or transfer money just utilizing a phone and wi-fi.

“For our partners, it is actually important that statistics are updated normally as you possibly can – using our own partnership, program partners can see updated of statistic each hour.”

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